Marketing is not harassment. Most businesses believe they have to spam & Harass people to make it. This is not true & it is extremely annoying. Stop it!
We are marketers, but we don’t believe in spamming people. When you created your business, you created it because you saw a gap in the market & you knew that there were people who need the solution to their problems, so as a marketing agency, we only come in when it is time to identify who those people are so that your business can help.
We don’t send out a message to everyone and hope for the best, we locate exactly who is in need of that service and we position your business in a space where your customer is well aware of who you are & how they can find you.
As Wilmette Media, we don’t believe in the kind of marketing that bullies people into buying a service or product. We believe in appealing to the right audience consistently enough with good value for them to make a conscious decision to join your business or service.
Providing good value is the best marketing strategy you can have. Manipulation only yields temporary results, value lives forever.
Every customer wants to feel good about what they are getting from you. No one wants to feel like they were scammed. A business that cares about profits more than providing quality service won’t last long.
Sometimes your customer just wants to have a conversation probably because they want to understand what you’re offering more, but if all you care about is closing the sale then you might just lose that client forever.
Sometimes a cup of tea is necessary. Make your customer feel like they have you forever. Our goal as Wilmette Media is to live up to our promise of always being there for our customers, whether you’re paying or not.
We won’t deprive you information that can help you grow further. There are over 1.2Billion people in Africa alone. There are about 6million small businesses in South Africa alone. So there’s no need for us to be selfish with information that is crucial to your growth & success. We live in a world of abundance & the more relationships we build, the better we will do, but what is important is providing value & helping brands & businesses market to the right people.