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Sell to those who care

Marketing is not harassment. Most businesses believe they have to spam & Harass people to make it. This is not true & it is extremely annoying. Stop it!

We are marketers, but we don’t believe in spamming people. When you created your business, you created it because you saw a gap in the market & you knew that there were people who need the solution to their problems, so as a marketing agency, we only come in when it is time to identify who those people are so that your business can help.

We don’t send out a message to everyone and hope for the best, we locate exactly who is in need of that service and we position your business in a space where your customer is well aware of who you are & how they can find you.

As Wilmette Media, we don’t believe in the kind of marketing that bullies people into buying a service or product. We believe in appealing to the right audience consistently enough with good value for them to make a conscious decision to join your business or service.

Providing good value is the best marketing strategy you can have. Manipulation only yields temporary results, value lives forever.

Every customer wants to feel good about what they are getting from you. No one wants to feel like they were scammed. A business that cares about profits more than providing quality service won’t last long.

Sometimes your customer just wants to have a conversation probably because they want to understand what you’re offering more, but if all you care about is closing the sale then you might just lose that client forever.

Sometimes a cup of tea is necessary. Make your customer feel like they have you forever. Our goal as Wilmette Media is to live up to our promise of always being there for our customers, whether you’re paying or not.

We won’t deprive you information that can help you grow further. There are over 1.2Billion people in Africa alone. There are about 6million small businesses in South Africa alone. So there’s no need for us to be selfish with information that is crucial to your growth & success. We live in a world of abundance & the more relationships we build, the better we will do, but what is important is providing value & helping brands & businesses market to the right people.

Marketing Today

Gone are the days when marketing was only for businesses with big budgets & huge offices! Now a business based in an apartment somewhere can compete for attention almost on the same level as the large business.

It’s no longer 1964 where a newspaper can charge you an arm & a leg for a section on their easily destroyable paper that circulates about 50k times every day.

For a fraction of the cost, our businesses today can run a social media campaign to a specific audience, we don’t need to play guesswork anymore, we can now target an audience using age, gender, location & interests & get a better response.

Make sure your marketing makes perfect sense for what’s happening today. It’s safe to say that I have never bought a newspaper in my life unless my mom sent me to go buy one, and today she doesn’t even touch it. There’s one they send weekly which is free and we store them for when we want to use the fireplace in case we don’t have fire lighters. LOL!

Your audience is on their phone right now as we speak, your job is to simply understand who your audience is and what kind of message do they respond to & begin engaging immediately.

I must emphasise though that people today can recognise a business that is in this thing just for a quick buck, so make sure you are authentic & you’ll immediately appeal to the right audience.

Spending crazy amounts on billboards is also overrated. At most people are stuck in traffic for an hour, the other 20 hours are spent on their mobile device. So to me spending a crazy amount of money on a billboard for a few thousand eyes is not good value for money. The same amount of money spent on running Social Media ads & content creation will have a more significant impact on your business.

Truth is that traditional forms of marketing are not all the way dead, but if they were to be compared to what we have digitally today? I think the digital world has a far much bigger reach. My business can be in a different city even if I’ve never been there myself. To me that’s value.

Brand Your Business

Your business is not only your services & goods, it is much more than that. In order to build a successful business you will need good relationships & an amazing reputation. All this falls under brand because your brand is what people think about you, whenever I think about good coffee i Immediately think Starbucks, not because they make the best coffee in the world but simply because they make me feel really special by writing my name on my coffee cup. It feels specially made for me. Do people think about you at all?

What your customer thinks is extremely important. You thought you were in competition with your rivals, NO! You are in competition with what your customer thinks about you. Does your customer think you are overrated, over priced, too cheap, pure quality or boring? That has a major impact on your business than what Josh is doing.

In most people’s minds expensive means quality, I would argue differently & say that value wins over price in the long term. When I go to get a hair-cut, there are a thousand barbers who would be willing to do it for R50(ZAR), but somehow I always end up spending R250(ZAR) on a haircut I could have paid less for. WHY?!

The barber I use EDGE for men provides me with a lot of value. When I enter I am greeted by a friendly receptionist who takes all my information & offers me a drink, by the time I sit on that very clean & comfortable chair i am already sold & willing to pay anything they want. The barber comes & starts a friendly conversation & the experience is pleasent, when they are done I am sent to a section where my hair is washed & I get a head massage (By the way we are not being paid for this, it’s just a happy client talking). So without going on & on about them, you can already tell that the cheaper barber who can save me money wasn’t attractive to me, I went for what provides value to me.

So think about the value you provide to your customer. Does your customer give you free promo? Does your business understand what exactly your customers need? building your brand around the values that your customers have is extremely important to the success of your business.

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